A preliminary study of product nature and electronic commerce

Marketing Intelligence & Planning

Volumn 19, Issue 7, 2001, Pages 493-500

  Poon, Simpson ^a   Joseph, Mathew ^b  

^a MURDOCH UNIVERSITY   (Australia)

^b GEORGIA COLLEGE AND STATE UNIVERSITY   (United States)

Author keywords

Electronic commerce; Internet; Product attributes; Small firms

Indexed keywords

EID: 84986077598     PISSN: 02634503     EISSN: None     Source Type: Journal    
DOI: 10.1108/02634500110408295     Document Type: Article

References (31)

1. Adams, M., Kuras, R. and Low, J. (1997), Putting Australia on the New Silk Road: The Role of Trade Policy in Advancing Electronic Commerce, Department of Foreign Affairs and Trade, Commonwealth of Australia, Australia.
2. Auger, P. and Gallaugher, J.M. (1997), “Factors affecting the adoption of an Internet-based sales presence for small businesses”, The Information Society, Vol. 13 No. 1, pp. 55-74.
3. Benjamin, R. and Wigand, R. (1995), “Electronic markets and virtual value chains on the information superhighway”, Sloan Management Review, Vol. 36 No. 2, pp. 62-72.
4. Bennett, R. (1997), “Export marketing and the Internet: experiences of Web site use and perceptions of export barriers among UK businesses”, International Marketing Review, Vol. 14 No. 5, pp. 324-44.
5. Bennett, R. (1998), “Using the World Wide Web for international marketing: Internet use and perceptions of export barriers among German and British businesses”, Journal of Marketing Communications, Vol. 4, pp. 27-43.
6. Cromie, S. (1991), “The problems experienced by small firms”, in Davies, L.G. and Gibb, A. (Eds), Recent Research in Entrepreneurship, Gower Publishing, Aldershot, pp. 115-34.
7. Department of Industry, Science and Technology (DIST) (1997), How to Develop a Business Network, DIST, Commonwealth of Australia, Australia.
8. Edmunds, S.W. (1979, “Different perceptions of small business problems”, American Journal of Small Business, January, pp. 1-14.
9. Fink, K., Griese, J., Roithmayr, F. and Sieber, P. (1997), “Business on the Internet – some (R)Evolutionary perspective”, Vogel, D. et al., (Eds), Proceedings of the 10th International Bled Electronic Commerce Conference, Slovenia, Vol. 2, pp. 536-55.
10. Hamill, J. and Gregory, K. (1997), “Internet marketing in the internationalisation of UK SMEs”, Journal of Marketing Management, Vol. 13 No. 1-3, pp. 9-28.
11. Kotler, P., Armstrong, G., Brown, L. and Adam, S. (1998), Marketing, Prentice-Hall, Sydney.
12. Krugman, H. (1965), “The impact of television in advertising: learning without involvement”, Public Opinion Quarterly, Vol. 30, Fall, pp. 349-56.
13. Lederer, A.L., Mirchandani, D.A. and Sims, K. (1996), “Electronic commerce: a strategic applications?”, Igbaria, M. (Ed.), Proceedings of the 1996 SIGCPR/SIGMIS Conference Denver, Colarado, USA, pp. 277-87.
14. Levy, S. (1989), “Symbols for sale”, Harvard Business Review, Vol. 37, July-August, pp. 117-24.
15. Loudon, D. and Della Bitta, A. (1988), Consumer Behaviour: Concepts and Applications, 3rd ed., McGraw-Hill International, Singapore.
16. Mirl, E.C. (1998), “Electronic commerce primer”. available at: http://www.nemonline.org/mirl/ec/primer.htm.
17. Mowen, J. (1990), Consumer Behaviour, 3rd ed., Macmillan Publishing, New York, NY.
18. Peppers, D. and Rogers, M. (1993), The One-to-One Future, Doubleday/Currency, New York, NY.
19. Perrow, C. (1992), “Small-firm networks”, in Nobria, N. and Eccles, R.G. (Eds), Networks and Organizations: Structures, Forms and Actions, Harvard Business School Press, Boston, MA, pp. 445-70.
20. Poon, S. and Swatman, P.M.C. (1997), “Small business use of the Internet: findings from Australian case studies”, Proceedings of the 1st Pacific and Asia Workshop on Electronic Commerce, Australia, pp. 8.1-8.15.
21. Quelch, J.A. and Klein, L.R. (1996), “The Internet and international marketing”, Sloan Management Review, Vol. 37 No. 3, pp. 60-75.
22. Rayport, J.F. and Sviokla, J.J. (1995), “Exploiting the virtual value chain”, Harvard Business Review, Vol. 73 No. 6, pp. 75-85.
23. Rothschild, M. and Gaidis, W. (1981), “Behavioral learning theory: its relevance to marketing and promotions”, Journal of Marketing, Vol. 45, Spring, pp. 70-8.
24. Venkatraman, M. and MacInnis, D. (1985), “The epistemic and sensory exploratory behaviours of hedonic and cognitive consumers”, in Hirschman, E. and Holbrook, M. (Eds), Advances in Consumer Research.
25. Williams, M. (1994), Interactive Marketing, Prentice-Hall, Sydney, Australia.
26. Zwass, V. (1996), “Electronic commerce: structures and issues”, International Journal of Electronic Commerce, Vol. 1 No. 1, pp. 3-23.
27. Cronin, M.J. (1994), Doing Business on the Internet: How the Electronic Highway is Transforming American Companies. International Thomson Publishing, New York, NY.
28. Klein, L. (1998, “Evaluating the potential of interactive media through a new lens: search versus experience goods”, Journal of Business Research, Vol. 41 No. 3, pp. 195-203.
29. Meyer, M.H. and Zack, M.H. (1996), “The design and development of information products”, Sloan Management Review, Vol. 37 No. 3, pp. 43-59.
30. Peterson, R.A., Balasubramanian, S. and Bronnenberg, B.J. (1997), “Exploring the implications of the Internet for consumer marketing”, Journal of the Academy of Marketing Science, Vol. 25 No. 4, pp. 329-46.
31. Poon, S. and Swatman, P.M.C. (1998), “Small business Internet commerce experiences: a longitudinal study”, Doukidis, G. et al. (Eds), Proceedings of the 11th International Bled Electronic Commerce Conference, Slovenia, pp. 295-309.