The classification and strategic management of services in e-commerce: Development of service taxonomy based on customer perception

Expert Systems with Applications

Volumn 36, Issue 6, 2009, Pages 9618-9624

  Lee, Sungjoo ^a   Park, Yongtae ^b  

^a Ajou University   (South Korea)

^b Seoul National University   (South Korea)

Author keywords

Classification; Customer perception; e Commerce; Online service; Strategic management

Indexed keywords

CLASSIFICATION; CUSTOMER PERCEPTION; E-COMMERCE; ONLINE SERVICE; STRATEGIC MANAGEMENT;

CUSTOMER SATISFACTION; INTERNET; SALES; STRATEGIC PLANNING; TAXONOMIES;

ELECTRONIC COMMERCE;

EID: 64049102163     PISSN: 09574174     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.eswa.2008.08.014     Document Type: Article

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