A two-stage model of the promotional performance of pure online firms

Information Systems Research

Volumn 16, Issue 4, 2005, Pages 334-351

  Wu, Jianan ^a   Cook Jr , Victor J ^a   Strong, Edward C ^a  

^a TULANE UNIVERSITY   (United States)

Author keywords

E commerce; Sales leads; Sample selection; Two stage model; Website traffic

Indexed keywords

ELECTRONIC COMMERCE; MARKETING; SALES;

ADVERTISING EFFECTIVENESS; COMPREHENSIVE ASSESSMENT; ONLINE ENVIRONMENTS; PROMOTIONAL ACTIVITIES; SAMPLE SELECTION; TWO STAGE APPROACH; TWO STAGE MODEL; WEBSITE TRAFFICS;

WEBSITES;

EID: 29444436496     PISSN: 10477047     EISSN: 15265536     Source Type: Journal    
DOI: 10.1287/isre.1050.0071     Document Type: Article

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