IT and the mass customization of services: The challenge of implementation

International Journal of Information Management

Volumn 20, Issue 2, 2000, Pages 103-119

  Peters, Linda ^a   Saidin, Hasannudin ^b  

^a UNIVERSITY OF EAST ANGLIA   (United Kingdom)

^b IBM Systems and Technology Group   (Malaysia)

Author keywords

[No Author keywords available]

Indexed keywords

INFORMATION MANAGEMENT; MANAGEMENT INFORMATION SYSTEMS;

INFORMATION MARKETING; MASS CUSTOMIZATION; SERVICES MARKETING;

INFORMATION TECHNOLOGY;

EID: 0033727805     PISSN: 02684012     EISSN: None     Source Type: Journal    
DOI: 10.1016/S0268-4012(99)00059-6     Document Type: Article

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