Differentiating goods and services retailing using form and possession utilities

Journal of Business Research

Volumn 57, Issue 3, 2004, Pages 249-255

  Winsor, Robert D ^a   Sheth, Jagdish N ^b   Manolis, Chris ^c  

^a LOYOLA MARYMOUNT UNIVERSITY   (United States)

^b EMORY UNIVERSITY   (United States)

^c XAVIER UNIVERSITY   (United States)

Author keywords

Customization; Economic utilities; Form utility; Possession utility; Retail classification; Retail form; Services; Tangibility

Indexed keywords

EID: 0346307181     PISSN: 01482963     EISSN: None     Source Type: Journal    
DOI: 10.1016/S0148-2963(02)00324-7     Document Type: Article

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