The antecedents of preventive health care behavior: An empirical study

Journal of the Academy of Marketing Science

Volumn 26, Issue 1, 1998, Pages 6-15

  Jayanti, Rama K ^a   Burns, Alvin C ^b,c  

^a CLEVELAND STATE UNIVERSITY   (United States)

^b LOUISIANA STATE UNIVERSITY   (United States)

^c LOUISIANA STATE UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0032330901     PISSN: 00920703     EISSN: None     Source Type: Journal    
DOI: 10.1177/0092070398261002     Document Type: Article

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