Strategists' reactions and resistance towards forces of inclusion: Soothing the anxiety of marketing (non-) influence

Journal of Strategic Marketing

Volumn 18, Issue 4, 2010, Pages 317-336

  Palmer, Mark ^a   Simmons, Geoff ^b  

^a ASTON UNIVERSITY   (United Kingdom)

^b UNIVERSITY OF ULSTER   (United Kingdom)

Author keywords

Exclusion; Inclusion; Marketing influence; Resistance; Strategists; Strategizing

Indexed keywords

EID: 77955042464     PISSN: 0965254X     EISSN: 14664488     Source Type: Journal    
DOI: 10.1080/09652540903537006     Document Type: Article

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