Market orientation versus innovative culture: Two routes to superior brand performance

European Journal of Marketing

Volumn 41, Issue 7-8, 2007, Pages 868-887

  O'Cass, Aron ^a   Ngo, Liem Viet ^a  

^a UNIVERSITY OF NEWCASTLE   (Australia)

Author keywords

Australia; Brand management; Innovation; Market orientation; Organizational culture

Indexed keywords

EID: 34547234547     PISSN: 03090566     EISSN: None     Source Type: Journal    
DOI: 10.1108/03090560710752438     Document Type: Review

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