The strategic role of investment banks in the retailer internationalisation process: Is this venture marketing?

European Journal of Marketing

Volumn 37, Issue 10, 2003, Pages 1391-1408

  Palmer, Mark ^a   Quinn, Barry ^a  

^a UNIVERSITY OF ULSTER   (United Kingdom)

Author keywords

Financial institutions; Food industry; International business; Merging; Retailers; United Kingdom

Indexed keywords

EID: 4844231085     PISSN: 03090566     EISSN: None     Source Type: Journal    
DOI: 10.1108/03090560310487167     Document Type: Article

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