The paradox of customer education: Customer expertise and loyalty in the financial services industry

European Journal of Marketing

Volumn 41, Issue 5-6, 2007, Pages 466-486

  Bell, Simon J ^a   Eisingerich, Andreas B ^a  

^a UNIVERSITY OF CAMBRIDGE   (United Kingdom)

Author keywords

Customer loyalty; Customer services quality; Customers; Financial services

Indexed keywords

EID: 34249710744     PISSN: 03090566     EISSN: None     Source Type: Journal    
DOI: 10.1108/03090560710737561     Document Type: Article

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