The wisdom of consumer crowds: Collective innovation in the age of networked marketing

Journal of Macromarketing

Volumn 28, Issue 4, 2008, Pages 339-354

  Kozinets, Robert V ^a   Hemetsberger, Andrea ^b   Schau, H Jensen ^c  

^a YORK UNIVERSITY   (Canada)

^b UNIVERSITY OF INNSBRUCK   (Austria)

^c UNIVERSITY OF ARIZONA   (United States)

Author keywords

Consumer co creation; Creativity; Innovation; Online community; Technology

Indexed keywords

EID: 55849116730     PISSN: 02761467     EISSN: 15526534     Source Type: Journal    
DOI: 10.1177/0276146708325382     Document Type: Article

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