Market-oriented is more than being customer-led

Strategic Management Journal

Volumn 20, Issue 12, 1999, Pages 1165-1168

  Slater, Stanley F ^a   Narver, John C ^b  

^a UNIVERSITY OF WASHINGTON BOTHELL   (United States)

^b UNIVERSITY OF WASHINGTON   (United States)

Author keywords

Corporate culture; Discontinuous change; Innovation; Market orientation

Indexed keywords

EID: 0000823045     PISSN: 01432095     EISSN: None     Source Type: Journal    
DOI: 10.1002/(sici)1097-0266(199912)20:12<1165::aid-smj73>3.0.co;2-%23     Document Type: Article

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