Afterword: An agenda for research into strategic marketing planning

Journal of Marketing Management

Volumn 12, Issue 1-3, 1996, Pages 215-230

  Saunders, John ^a   Saker, James ^a   Smith, Gareth ^a  

^a LOUGHBOROUGH UNIVERSITY   (United Kingdom)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84986060360     PISSN: 0267257X     EISSN: 14721376     Source Type: Journal    
DOI: 10.1080/0267257X.1996.9964410     Document Type: Article

References (20)

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