Let marketers reclaim corporate strategy

Journal of Strategic Marketing

Volumn 14, Issue 2, 2006, Pages 165-173

  Mattsson, Jan ^a   Ramaseshan, Ram ^b   Carson, David ^c  

^a ROSKILDE UNIVERSITY   (Denmark)

^b CURTIN UNIVERSITY   (Australia)

^c UNIVERSITY OF ULSTER   (United Kingdom)

Author keywords

Bottom up strategy; Customer interfaces; Grand strategy; Servant leadership

Indexed keywords

EID: 85016921818     PISSN: 0965254X     EISSN: 14664488     Source Type: Journal    
DOI: 10.1080/09652540600659806     Document Type: Article

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