The missing link between corporate social responsibility and consumer trust: The case of fair trade products

Journal of Business Ethics

Volumn 84, Issue 1, 2009, Pages 1-15

  Castaldo, Sandro ^a   Perrini, Francesco ^a   Misani, Nicola ^a   Tencati, Antonio ^a  

^a BOCCONI UNIVERSITY   (Italy)

Author keywords

Consumer behavior; Corporate Social Responsibility; Fair Trade; Retail; Structural equation models; Trust

Indexed keywords

EID: 57349147107     PISSN: 01674544     EISSN: 15730697     Source Type: Journal    
DOI: 10.1007/s10551-008-9669-4     Document Type: Article

References (72)

1. Bagozzi R. P., H. Baumgartner 1994. The Evaluation of Structural Equation Models and Hypothesis Testing, in R. P. Bagozzi (ed.), Principles of Marketing Research (Blackwell, Cambridge, MA), pp. 386-422
2. R. P. Bagozzi Y. Yi 1988 On the Evaluation of Structural Equation Models Journal of the Academy of Marketing Science 16 2 74 94
3. R. P. Bagozzi Y. Yi L. W. Phillips 1991 Assessing Construct Validity in Organizational Research Administrative Science Quarterly 36 3 421 458
4. Barber B. 1983 The Logic and Limits of Trust. Rutgers University Press, New Brunswick, NJ
5. Barbetta, G. P. 2006 'Il commercio equo e solidale in Italia', Working paper n. 3, CRC - Università Cattolica, Milan, Italy.
6. M. L. Barnett 2007 Stakeholder Influence Capacity and the Variability of Financial Returns to Corporate Social Responsibility Academy of Management Review 32 3 794 816
7. P. M. Bentler 1992 On the Fit of Models to Covariances and Methodology to the Bulletin Psychological Bulletin 112 400 404
8. C. B. Bhattacharya S. Sen 2004 Doing Better at Doing Good: When, Why, and How Consumers Respond to Corporate Social Initiatives California Management Review 47 1 9 24
9. K. Blomqvist 1997 The Many Faces of Trust Scandinavian Journal Management 13 3 271 286
10. E. Boulstridge M. Carrigan 2000 Do Consumers Really Care About Corporate Responsibility? Highlighting the Attitude-Behaviour Gap Journal of Communication Management 4 4 355 368
11. Bowen H. R. 1953 Social Responsibilities of the Businessman. Harper and Brothers, New York, NY
12. T. J. Brown P. A. Dacin 1997 The Company and the Product: Corporate Associations and Consumer Product Responses Journal of Marketing 61 68 84
13. Browne M. W., R. Cudeck 1993 Alternative Ways of Assessing Model Fit, in K. A. Bollen, J. S. Long (eds.), Testing Structural Equation Models (Sage, Newbury Park, CA), pp. 136-162
14. Byrne B. M. 1998 Structural Equation Modeling with Lisrel, Prelis, and Simplis. Erlbaum, Mahwah, NJ
15. M. Carrigan A. Attalla 2001 The Myth of the Ethical Consumer - Do Ethics Matter in Purchase Behaviour? Journal of Consumer Marketing 18 7 560 577
16. Castaldo, S.: 2007, Trust in Market Relationships (Edward Elgar Publishing Ltd, Cheltenham, UK).
17. Castaldo, S. and F. Perrini: 2004, 'Corporate Social Responsibility, Trust Management, and Value Creation', presented at EGOS 2004 "Trust in Hybrids", Ljubljana, Slovenia.
18. A. Chaudhuri M. B. Holbrook 2001 The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty Journal of Marketing 65 81 93
19. Commission of the European Communities: 2001, Green Paper 'Promoting a European Framework for Corporate Social Responsibility', COM (2001) 366 final, Brussels, Belgium.
20. Commission of the European Communities: 2007, Opportunity and Responsibility. How to Help More Small Businesses to Integrate Social and Environmental Issues into What they do (Commission of the European Communities, Brussels, Belgium).
21. Coop: 2005, 'Prospettive per il Commercio Equo e Solidale in Italia e in Europa', Coop Meeting, Genoa, Italy.
22. E. H. Creyer W. T. Ross 1997 The Influence of Firm Behavior on Purchase Intention: Do Consumers Really Care About Business Ethics? Journal of Consumer Marketing 14 6 421 432
23. L. A. Crosby K. R. Evans D. Cowles 1990 Relationship Quality in Services Selling: An Interpersonal Influence Perspective Journal of Marketing 54 68 81
24. T. Donaldson L. E. Preston 1995 The Stakeholder Theory of the Corporation: Concepts, Evidence, and Implications Academy of Management Review 20 1 65 91
25. R. Dwyer P. Schurr S. Oh 1987 Developing Buyer-Seller Relationships Journal of Marketing 51 11 27
26. EFTA (European Fair Trade Association): 2002, EFTA Yearbook: Challenges of Fair Trade 2001-2003 (EFTA, Maastricht, Netherlands), http://www.european- fair-trade-association.org/Efta/Doc/yb01-en.pdf.
27. EFTA (European Fair Trade Association): 2007, Annual Report 2006, http://www.eftafairtrade.org.
28. P. S. Ellen L. A. Mohr D. J. Webb 2000 Charitable Programs and the Retailer: Do they Mix? Journal of Retailing 76 3 393 406
29. FLO (Fairtrade Labelling Organizations International): 2007, Shaping Global Partnerships. Annual Report 2006/2007, http://www.fairtrade.net.
30. C. Fornell D. F. Larcker 1981 Evaluating Structural Equation Models with Unobservable Variables and Measurement Error Journal of Marketing Research 18 39 50
31. Freeman R. E. 1984 Strategic Management: A Stakeholder Approach. Pitman, Boston, MA
32. E. Garbarino M. S. Johnson 1999 The Different Roles of Satisfaction, Trust, and Commitment in Customer Relationships Journal of Marketing 63 70 87
33. Gebben C., M. Gitsham 2007 Food Labeling: Understanding Consumer Attitudes and Behaviour. Ashridge Business School, Berkhamsted, UK
34. M. K. Goodman 2004 Reading Fair Trade: Political Ecological Imaginary and the Moral Economy of Fair Trade Foods Political Geography 23 891 915
35. J. M. Hagen S. Choe 1998 Trust in Japanese Interfirm Relations: Institutional Sanctions Matter Academy of Management Review 23 3 589 600
36. Harford T. 2005 The Undercover Economist. Oxford University Press, Oxford, UK
37. A. Hira J. Ferrie 2006 Fair Trade: Three Key Challenges for Reaching the Mainstream Journal of Business Ethics 63 2 107 118
38. Hyscox, M. J. and N. F. B. Smyth: 2007,'Is There Consumer Demand for Improved Labor Standards? Evidence from Field Experiments in Social Product Labeling', Working paper, Department of Government, Harvard University, Cambridge, MA.
39. K. J. Ims O. D. Jakobsen 2006 Cooperation and Competition in the Context of Organic and Mechanic Worldviews - a Theoretical and Case Based Discussion Journal of Business Ethics 66 1 19 32
40. Joreskog K. G, D. Sorbom 1993 Structural Equation Modeling with the SIMPLIS Command Language. Scientific Software International, Chicago, IL
41. Joreskog K. G, D. Sorbom 2002 LISREL 8: Structural Equation Modeling with the SIMPLIS Command Language, 5th printing. Scientific Software International, Lincolnwood, IL
42. M. S. Kennedy L. K. Ferrel D. T. LeClair 2001 Consumers Trust of Salesperson and Manufacturer: An Empirical Study Journal of Business Research 51 1 73 86
43. W. Low E. Davenport 2006 Mainstreaming Fair Trade: Adoption, Assimilation, Appropriation Journal of Strategic Marketing 14 December 315 327
44. J. D. Margolis J. P. Walsh 2003 Misery Loves Companies: Rethinking Social Initiatives by Business Administrative Science Quarterly 48 268 305
45. R. C. Mayer J. H. Davis F. D. Schoorman 1995 An Integrative Model of Organizational Trust Academy of Management Review 20 3 709 734
46. A. McWilliams D. Siegel 2000 Corporate Social Responsibility and Financial Performance: Correlation or Misspecification? Strategic Management Journal 21 603 609
47. A. McWilliams D. Siegel 2001 Corporate Social Responsibility: A Theory of the Firm Perspective Academy of Management Review 26 1 117 127
48. L. Mohr D. Webb K. Harris 2001 Do Consumers Expect Companies to be Socially Responsible? The Impact of Corporate Social Responsibility on Buying Behavior Journal of Consumer Affairs 35 45 72
49. G. Moore 2004 The Fair Trade Movement: Parameters, Issues and Future Research Journal of Business Ethics 53 1-2 73 86
50. R. M. Morgan S. D. Hunt 1994 The Commitment-Trust Theory of Relationship Marketing Journal of Marketing 58 20 38
51. Oliver, R. L.: 1999, 'Whence Consumer Loyalty', Journal of Marketing, Special Issue, 33-44
52. M. Orlitzky F. L. Schmidt S. L. Rynes 2003 Corporate Social and Financial Performance: A Meta-Analysis Organization Studies 24 3 403 441
53. G. Page H. Fearn 2005 Corporate Reputation: What do Consumers Really Care About? Journal of Advertising Research 45 3 305 313
54. Perrini F., S. Pogutz, A. Tencati 2006, Developing Corporate Social Responsibility. A European Perspective. Edward Elgar Publishing Ltd, Cheltenham, UK
55. M. E. Porter M. R. Kramer 2006 Strategy & Society: The Link Between Competitive Advantage and Corporate Social Responsibility Harvard Business Review 84 12 78 92
56. Potts, N. J.: 2004, Fairness with your Coffee? (Ludwig von Mises Institute, Auburn, AL), http://www.mises.org/.
57. J. B. Rotter 1971 Generalized Expectancies for Interpersonal Trust American Psychologist 26 443 452
58. Rubbens, C. and C. Wessels: 2004, 'The Business Case for CSR: In What Way does CSR Contribute to Competitiveness?', E-discussion, The World Bank, Washington, DC.
59. F. D. Schoorman R. C. Mayer J. H. Davis 2007 An Integrative Model of Organizational Trust: Past, Present, and Future Academy of Management Review 32 2 344 354
60. D. A. Schuler M. Cording 2006 A Corporate Social Performance-Corporate Financial Performance Behavioral Model for Consumers Academy of Management Review 31 3 540 558
61. Sellers, F. S.: 2005, 'Gift-Wrapped Guilt?', Washington Post, December 18, B01.
62. S. Sen C. B. Bhattacharya 2001 Does Doing Good Always Lead to Doing Better? Consumer Reactions to Corporate Social Responsibility Journal of Marketing Research 38 225 243
63. N. C. Smith 2003 Corporate Social Responsibility: Whether or How? California Management Review 45 4 52 76
64. P. L. Taylor 2005 In the Market but not of It: Fair Trade Coffee and Forest Stewardship Council Certification as Market-Based Social Change World Development 33 1 129 147
65. Tencati A.: 2002, Managing Sustainability, in L. Zsolnai (ed.), Ethics in the Economy. Handbook of Business Ethics (Peter Lang Academic Publisher, Oxford and Bern), pp. 187-209
66. S. J. Vitell 2003 Consumer Ethics Research: Review, Synthesis, and Suggestions for the Future Journal of Business Ethics 43 1-2 33 47
67. S. A. Waddock S. B. Graves 1997 The Corporate Social Performance- Financial Performance Link Strategic Management Journal 18 303 319
68. J. Weber 2007 Fair Trade Coffee Enthusiasts Should Confront Reality Cato Journal 27 1 109 117
69. A. Wong A. Sohal 2002 An Examination of the Relationship Between Trust, Commitment and Relationship Quality International Journal of Retail and Distribution Management 30 1 34 50
70. D. J. Wood 1991 Corporate Social Performance Revisited Academy of Management Review 16 4 691 718
71. B. Yoo N. Donthu 2001 Developing and Validating a Multidimensional Consumer-Based Brand Equity Scale Journal of Business Research 52 1 14
72. Zadek, S., S. Lingayah and M. Forstater: 1998, Social Labels: Tools for Ethical Trade, Final Report (Commission of the European Communities, Brussels, Belgium).