The Consumption Experience—Something New, Something Old, Something Borrowed, Something Sold: Part 3

Journal of Macromarketing

Volumn 27, Issue 2, 2007, Pages 173-183

  Holbrook, Morris B ^a  

^a Och Spine at New York Presbyterian Hospitals

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84990366761     PISSN: 02761467     EISSN: None     Source Type: Journal    
DOI: 10.1177/0276146707300086     Document Type: Review

References (10)

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3. Holbrook, Morris B. 1987. What is consumer research? Journal of Consumer Research 14 (June): 128-32
4. Holbrook, Morris B. 2000. The millennial consumer in the texts of our times: Experience and entertainment. Journal of Macromarketing 20 (December): 178-92
5. Holbrook, Morris B. 2001. The millennial consumer in the texts of our times: Exhibitionism. Journal of Macromarketing 21 (June): 81-95
6. Holbrook, Morris B., and Elizabeth C. Hirschman. 1982. The experiential aspects of consumption: Consumer fantasies, feelings, and fun. Journal of Consumer Research 9 (September): 132-40
7. Milligan, Andy, and Shaun Smith, eds. 2002. Uncommon practice: People who deliver a great brand experience. London: Pearson Education Limited
8. Schmitt, Bernd H. 1999. Experiential marketing: How to get customers to sense, feel, think, act, and relate to your company and brands New York: The Free Press
9. Smith, Shaun, and Joe Wheeler. 2002. Managing the customer experience: Turning customers into advocates. London: Prentice Hall
10. Wolf, Michael J. 1999. The entertainment economy: How mega-media forces are transforming our lives. New York: Random House