Whither research in marketing?

European Journal of Marketing

Volumn 39, Issue 3-4 SPEC. ISS., 2005, Pages 245-260

  Saunders, John ^a   Lee, Nick ^a  

^a ASTON UNIVERSITY   (United Kingdom)

Author keywords

Market research; United Kingdom; Universities

Indexed keywords

EID: 18844384174     PISSN: 03090566     EISSN: None     Source Type: Journal    
DOI: 10.1108/03090560510581755     Document Type: Review

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