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Volumn 36, Issue 3, 2002, Pages 313-324

Vote, vote, vote for Philip Kotler

Author keywords

Marketing; Marketing theory

Indexed keywords


EID: 18844417845     PISSN: 03090566     EISSN: None     Source Type: Journal    
DOI: 10.1108/03090560210417147     Document Type: Review
Times cited : (21)

References (40)
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  • 9
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* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.