Innovation diffusion and new product growth models: A critical review and research directions

International Journal of Research in Marketing

Volumn 27, Issue 2, 2010, Pages 91-106

  Peres, Renana ^a,b   Muller, Eitan ^c,d   Mahajan, Vijay ^e  

^a HEBREW UNIVERSITY OF JERUSALEM   (Israel)

^b UNIVERSITY OF PENNSYLVANIA   (United States)

^c NEW YORK UNIVERSITY   (United States)

^d TEL AVIV UNIVERSITY   (Israel)

^e UNIVERSITY OF TEXAS AT AUSTIN   (United States)

Author keywords

Agent based modeling; Brand; Competition; Diffusion; Individual level modeling; Innovations; Multinational diffusion; Network externalities; New product; Review; Saddle; Social network; Takeoff; Technology generations

Indexed keywords

EID: 77953613535     PISSN: 01678116     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.ijresmar.2009.12.012     Document Type: Article

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