Capturing the cross-national learning effect: An analysis of an industrial technology diffusion

Journal of the Academy of Marketing Science

Volumn 24, Issue 4, 1996, Pages 328-337

  Ganesh, Jaishankar ^a   Kumar, V ^b  

^a UNIVERSITY OF CENTRAL FLORIDA   (United States)

^b UNIVERSITY OF HOUSTON   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0030495947     PISSN: 00920703     EISSN: None     Source Type: Journal    
DOI: 10.1177/0092070396244004     Document Type: Article

References (20)

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