Talk of the Network: A Complex Systems Look at the Underlying Process of Word-of-Mouth

Marketing Letters

Volumn 12, Issue 3, 2001, Pages 211-223

  Goldenberg, Jacob ^a   Libai, Barak ^b   Muller, Eitan ^c  

^a HEBREW UNIVERSITY OF JERUSALEM   (Israel)

^b TECHNION ISRAEL INSTITUTE OF TECHNOLOGY   (Israel)

^c TEL AVIV UNIVERSITY   (Israel)

Author keywords

Cellular automata; Complex systems; Social networks; Word of mouth

Indexed keywords

EID: 0010087219     PISSN: 09230645     EISSN: None     Source Type: Journal    
DOI: 10.1023/A:1011122126881     Document Type: Article

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