The impact of adoption timing on new service usage and early disadoption

International Journal of Research in Marketing

Volumn 26, Issue 4, 2009, Pages 304-313

  Prins, Remco ^a   Verhoef, Peter C ^b   Franses, Philip Hans ^a  

^a ERASMUS UNIVERSITY ROTTERDAM   (Netherlands)

^b UNIVERSITY OF GRONINGEN   (Netherlands)

Author keywords

Adoption; Diffusion; Endogeneity; New products; New services; Postadoption usage; Telecommunications

Indexed keywords

EID: 70350044244     PISSN: 01678116     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.ijresmar.2009.07.002     Document Type: Article

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