Optimal entry timing in markets with social influence

Management Science

Volumn 55, Issue 6, 2009, Pages 926-939

  Joshi, Yogesh V ^a   Reibstein, David J ^b   Zhang, Z John ^b  

^a UNIVERSITY OF MARYLAND   (United States)

^b UNIVERSITY OF PENNSYLVANIA   (United States)

Author keywords

Brand extension; Market entry; Optimal timing; Social influence

Indexed keywords

BACKLASH EFFECTS; BRAND EXTENSION; ENTRY STRATEGY; ENTRY TIMING; INTERACTIVE EFFECT; LEVERAGE EFFECTS; MARKET ENTRY; MARKET INTERACTIONS; OPTIMAL STRATEGIES; OPTIMAL TIME; OPTIMAL TIMING; PRODUCT ADOPTION; SOCIAL INFLUENCE;

OPTIMIZATION; TIME MEASUREMENT;

COMMERCE;

EID: 67651115527     PISSN: 00251909     EISSN: 15265501     Source Type: Journal    
DOI: 10.1287/mnsc.1080.0993     Document Type: Article

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