Multinational diffusion models: An alternative framework

Marketing Science

Volumn 21, Issue 3, 2002, Pages 318-330

  Kumar, V ^a   Krishnan, Trichy V ^a  

^a UNIVERSITY OF CONNECTICUT   (United States)

Author keywords

International Marketing Strategy; Iterative Estimation; Lead Lag, Lag Lead, and Simultaneous Effects; Multinational Diffusion

Indexed keywords

EID: 0036592444     PISSN: 07322399     EISSN: None     Source Type: Journal    
DOI: 10.1287/mksc.21.3.318.139     Document Type: Article

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