The relationship between mass media availability and the multicountry diffusion of consumer products

Journal of International Marketing

Volumn 7, Issue 1, 1999, Pages 77-96

  Tellefsen, Thomas ^a   Takada, Hirokazu ^a  

^a NONE

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0009897893     PISSN: 1069031X     EISSN: None     Source Type: Journal    
DOI: 10.1177/1069031x9900700106     Document Type: Article

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