The effect of superstar software on hardware sales in system markets

Journal of Marketing

Volumn 73, Issue 2, 2009, Pages 88-104

  Binken, Jeroen L G ^a   Stremersch, Stefan ^a,b  

^a ERASMUS UNIVERSITY ROTTERDAM   (Netherlands)

^b DUKE UNIVERSITY   (United States)

Author keywords

Hardware; Indirect network effects; New product introductions; Software; Superstars; System markets; Video game industry

Indexed keywords

EID: 63049099589     PISSN: 00222429     EISSN: None     Source Type: Journal    
DOI: 10.1509/jmkg.73.2.88     Document Type: Article

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