Multigeneration innovation diffusion and intergeneration time: A cautionary note

Journal of the Academy of Marketing Science

Volumn 32, Issue 3, 2004, Pages 357-360

  Van Den Bulte, Christophe ^a,b  

^a UNIVERSITY OF PENNSYLVANIA   (United States)

^b UNIVERSITY OF PENNSYLVANIA   (United States)

Author keywords

Diffusion of innovations; Estimation issues

Indexed keywords

EID: 3042658098     PISSN: 00920703     EISSN: None     Source Type: Journal    
DOI: 10.1177/0092070304263331     Document Type: Article

References (8)

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3. Lilien, Gary L., Arvind Rangaswamy, and Christophe Van den Suite. 2000. "Diffusion Models: Managerial Applications and Software." In New-Product Diffusion Models. Eds. Vijay Mahajan, Eitan Muller, and Jerry Wind. Boston: Kluwer, 295-336.
4. Pae, Jae H. and Donald R. Lehmann. 2003. "Multigeneration Innovation Di ffusion : The Impact of Intergeneration Time." Journal of the Academy of Marketing Science 31 (Winter): 36-45.
5. Putsis, William P., Jr. and V. Srinivasan. 2000. "Estimation Techniques for Macro Diffusion Models." In New-Product Diffusion Models. Eds. Vijay Mahajan, Eitan Muller, and Jerry Wind. Boston: Kluwer. 263-291.
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8. _ and Stefan Stremersch. 2004. "Social Contagion and Income Heterogeneity in New Product Diffusion: A Meta-analytic Test." Marketing Science. In press.