Virtual Bass Model and the left-hand data-truncation bias in diffusion of innovation studies

International Journal of Research in Marketing

Volumn 23, Issue 1, 2006, Pages 93-106

  Jiang, Zhengrui ^a   Bass, Frank M ^b   Bass, Portia Isaacson ^c  

^a UNIVERSITY OF NORTH ALABAMA   (United States)

^b UNIVERSITY OF TEXAS AT DALLAS   (United States)

^c Bass Economics Inc   (United States)

Author keywords

Bass model; Diffusion of innovations; Guessing by analogy; Left hand truncation bias; New product forecasting

Indexed keywords

EID: 33644993395     PISSN: 01678116     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.ijresmar.2006.01.008     Document Type: Article

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