A simultaneous model for innovative product categorysales diffusion and competitive dynamics

International Journal of Research in Marketing

Volumn 16, Issue 2, 1999, Pages 95-111

  Kim, Namwoon ^a   Bridges, Eileen ^b   Srivastava, Rajendra K ^c  

^a HONG KONG UNIVERSITY OF SCIENCE AND TECHNOLOGY   (Hong Kong)

^b KENT STATE UNIVERSITY   (United States)

^c UNIVERSITY OF TEXAS AT AUSTIN   (United States)

Author keywords

Demand; Diffusion; Entry; Exit; Innovative

Indexed keywords

EID: 0003162303     PISSN: 01678116     EISSN: None     Source Type: Journal    
DOI: 10.1016/s0167-8116(98)00026-3     Document Type: Article

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