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International Journal of Research in Marketing
Volumn 27, Issue 1, 2010, Pages 16-17
Commentary on Jacob Goldenberg, Barak Libai and Eitan Muller's "The chilling effects of network externalities"
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Indexed keywords

EID: 76449121226     PISSN: 01678116     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.ijresmar.2009.12.002     Document Type: Note
Times cited : (8)
References (11)
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  • 4
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    • Integration of consumer diffusion theory and diffusion models: New research directions
    • Mahajan V., and Wind Y. (Eds), Ballinger Publishing Company, Cambridge, MA
    • Gatignon H., and Robertson T.S. Integration of consumer diffusion theory and diffusion models: New research directions. In: Mahajan V., and Wind Y. (Eds). Innovation diffusion models of new product acceptance (1986), Ballinger Publishing Company, Cambridge, MA 37-60
    • (1986) Innovation diffusion models of new product acceptance , pp. 37-60
    • Gatignon, H.1    Robertson, T.S.2
  • 6
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    • The strength of weak ties: A network theory revisited
    • Granovetter M.S. The strength of weak ties: A network theory revisited. Sociological Theory 1 (1983) 201-233
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  • 7
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    • Adoption and diffusion of an innovation of uncertain profitability
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  • 9
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    • Social contagion and income heterogeneity in new product diffusion: A meta-analytic test
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    • Van den Bulte, C.1    Stremersch, S.2

* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.