Market orientation, supplier perceived value and business performance of SMEs in a SubSaharan African nation

Journal of Enterprise Information Management

Volumn 22, Issue 4, 2009, Pages 384-407

  Oly Ndubisi, Nelson ^a   Jekanyika Matanda, Margaret ^b  

^a MONASH UNIVERSITY   (Australia)

^b Jalan Broga University of Nottingham Malaysia Campus   (Malaysia)

Author keywords

Developing countries; Food industry; Market orientation; Small to medium sized enterprises; Zimbabwe

Indexed keywords

EID: 70349473181     PISSN: 17410398     EISSN: None     Source Type: Journal    
DOI: 10.1108/17410390910975013     Document Type: Article

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