Market orientation and business performance: A framework for service organizations

European Journal of Marketing

Volumn 36, Issue 9-10, 2002, Pages 1154-1163

  Guo, Chiquan ^a  

^a UNIVERSITY OF TEXAS PAN AMERICAN   (United States)

Author keywords

Market orientation; Performance; Quality; Service operations

Indexed keywords

EID: 4444233841     PISSN: 03090566     EISSN: None     Source Type: Journal    
DOI: 10.1108/03090560210437389     Document Type: Article

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