The role of marketing capability in innovation-based competitive strategy

Journal of Strategic Marketing

Volumn 11, Issue 1, 2003, Pages 15-35

  Weerawardena, Jay ^a  

^a UNIVERSITY OF QUEENSLAND   (Australia)

Author keywords

Marketing capability; Organizational innovation; Sustained competitive advantage

Indexed keywords

EID: 27944483930     PISSN: 0965254X     EISSN: 14664488     Source Type: Journal    
DOI: 10.1080/0965254032000096766     Document Type: Article

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