Market orientation: An iterative process of customer and market

Journal of Business-to-Business Marketing

Volumn 14, Issue 3, 2007, Pages 21-57

  Hadcroft, Philip ^a   Jarratt, Denise ^a  

^a CHARLES STURT UNIVERSITY   (Australia)

Author keywords

Customer focus; Customer orientation; Market orientation

Indexed keywords

EID: 34548284417     PISSN: 1051712X     EISSN: 15470628     Source Type: Journal    
DOI: 10.1300/J033v14n03_02     Document Type: Article

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