Demand chain management-integrating marketing and supply chain management

Industrial Marketing Management

Volumn 36, Issue 3, 2007, Pages 377-392

  Jüttner, Uta ^a   Christopher, Martin ^a   Baker, Susan ^a  

^a CRANFIELD UNIVERSITY   (United Kingdom)

Author keywords

Customer value creation; Demand chain management; Marketing and supply chain management integration

Indexed keywords

EID: 33947118106     PISSN: 00198501     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.indmarman.2005.10.003     Document Type: Article

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