Measuring market orientation in several populations: A structural equations model

European Journal of Marketing

Volumn 32, Issue 1-2, 1998, Pages 23-39

  Lado, Nora ^a   Maydeu‐Olivares, Albert ^a   Rivera, Jaime ^a  

^a UNIVERSIDAD CARLOS III DE MADRID   (Spain)

Author keywords

Belgium; Insurance companies; Market orientation; Marketing; Spain; Strategy

Indexed keywords

EID: 85135354298     PISSN: 03090566     EISSN: None     Source Type: Journal    
DOI: 10.1108/03090569810197408     Document Type: Article

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