An exploration of the meaning and outcomes of a customer-defined market orientation

Journal of Business Research

Volumn 48, Issue 2, 2000, Pages 101-112

  Webb, Dave ^b   Webster, Cynthia ^a   Krepapa, Areti ^c  

^a MISSISSIPPI STATE UNIVERSITY   (United States)

^b UNIVERSITY OF WESTERN AUSTRALIA   (Australia)

^c CARDIFF UNIVERSITY   (United Kingdom)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0034179376     PISSN: 01482963     EISSN: None     Source Type: Journal    
DOI: 10.1016/S0148-2963(98)00114-3     Document Type: Article

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