An exploratory study of implementation of customer relationship management strategy

Business Process Management Journal

Volumn 13, Issue 1, 2007, Pages 139-164

  Osarenkhoe, Aihie ^a   Bennani, Az Eddine ^b  

^a UNIVERSITY OF GÄVLE   (Sweden)

^b NEOMA BUSINESS SCHOOL   (France)

Author keywords

Cross functional integration; Customer relations; Customer service management; Management strategy; Relationship marketing

Indexed keywords

EID: 33846969857     PISSN: 14637154     EISSN: None     Source Type: Journal    
DOI: 10.1108/14637150710721177     Document Type: Article

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