Management behavior and barriers to market orientation in retailing companies

Journal of Services Marketing

Volumn 13, Issue 2, 1999, Pages 113-131

  Harris, Lloyd C ^a   Piercy, Nigel F ^a  

^a CARDIFF UNIVERSITY   (United Kingdom)

Author keywords

Barriers; Management styles; Market orientation; Marketing strategy; Retail trade

Indexed keywords

EID: 84986037773     PISSN: 08876045     EISSN: None     Source Type: Journal    
DOI: 10.1108/08876049910266031     Document Type: Article

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