Market orientation in Nordic banks: does nationality matter?

European Journal of Marketing

Volumn 37, Issue 11-12, 2003, Pages 1818-1841

  Flohr Nielsen, Jørn ^a   Høst, Viggo ^a   Jaensson, Jan Erik ^b   Kock, Sören ^c   Selnes, Fred ^d  

^a AARHUS UNIVERSITY   (Denmark)

^b UMEÅ UNIVERSITY   (Sweden)

^c HANKEN SCHOOL OF ECONOMICS   (Finland)

^d BI NORWEGIAN BUSINESS SCHOOL   (Norway)

Author keywords

Banking; Customer relations; Empowerment; Market orientation; Scandinavia

Indexed keywords

EID: 85135320685     PISSN: 03090566     EISSN: None     Source Type: Journal    
DOI: 10.1108/03090560310495474     Document Type: Review

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