Emergent internet technology applications for relationship marketing: A customer-centered view

Customer Relationship Management in Electronic Markets

Volumn , Issue , 2014, Pages 85-108

  Shapiro, Jon M ^a   Romano, Nicholas C ^b   Mittal, Banwari ^c  

^a NORTHEASTERN STATE UNIVERSITY   (United States)

^b OKLAHOMA STATE UNIVERSITY   (United States)

^c NORTHERN KENTUCKY UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84925800244     PISSN: None     EISSN: None     Source Type: Book    
DOI: 10.4324/9781315785868     Document Type: Chapter

References (14)

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