Relationship marketing: a universal paradigm or management fad?

The Learning Organization

Volumn 3, Issue 3, 1996, Pages 18-25

  Palmer, Adrian J ^a  

^a DE MONTFORT UNIVERSITY   (United Kingdom)

Author keywords

Channel relationships; Relationship marketing

Indexed keywords

EID: 84986059563     PISSN: 09696474     EISSN: 1758905     Source Type: Journal    
DOI: 10.1108/09696479610119642     Document Type: Article

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