In search of marketing equilibrium: Relationship marketing versus hypercompetition

Journal of Marketing Management

Volumn 13, Issue 5, 1997, Pages 421-430

  Gummesson, Evert ^a  

^a STOCKHOLM UNIVERSITY   (Sweden)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84986124054     PISSN: 0267257X     EISSN: 14721376     Source Type: Journal    
DOI: 10.1080/0267257X.1997.9964483     Document Type: Article

References (24)

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