Customer relationship management: An analysis framework and implementation strategies

Journal of Computer Information Systems

Volumn 41, Issue 3, 2001, Pages 82-97

  Ling, Raymond ^a   Yen, David C ^a  

^a MIAMI UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

HIGHWAY ADMINISTRATION; PUBLIC RELATIONS;

ANALYSIS FRAMEWORKS; BUSINESS STRATEGY; CUSTOMER RELATIONSHIP MANAGEMENT; EVALUATION PHASE; IMPLEMENTATION STRATEGIES; MANAGEMENT CYCLE; MANAGEMENT IS; PHASE A; PLANNING PHASIS; SUCCESS FACTORS;

SALES;

EID: 0035588467     PISSN: 08874417     EISSN: None     Source Type: Journal    
DOI: 10.1080/08874417.2001.11647013     Document Type: Article

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