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Volumn 41, Issue 3, 2001, Pages 82-97

Customer relationship management: An analysis framework and implementation strategies

Author keywords

[No Author keywords available]

Indexed keywords

ANALYSIS FRAMEWORKS; BUSINESS STRATEGY; CRITICAL SUCCESS FACTOR; CUSTOMER INFORMATION; CUSTOMER RELATIONSHIP MANAGEMENT; EVALUATION PHASE; IMPLEMENTATION STRATEGIES; INFORMATION SUPPORT;

EID: 0035588467     PISSN: 08874417     EISSN: None     Source Type: Journal    
DOI: None     Document Type: Article
Times cited : (139)

References (28)
  • 2
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    • Using IT to Create Marketplace Differentiation
    • April 21
    • Anonymous. "Using IT to Create Marketplace Differentiation," Chemical Week, April 21, 1999.
    • (1999) Chemical Week
  • 6
    • 0042737057 scopus 로고    scopus 로고
    • Relationship Management Environments
    • Galbreath, J. "Relationship Management Environments," Credit World, 87:2, 1998.
    • (1998) Credit World , vol.87 , Issue.2
    • Galbreath, J.1
  • 9
    • 84876624614 scopus 로고    scopus 로고
    • Customer Marketing Databases on the Growth Curve
    • April 20
    • Helle, S. and D. Petruska. "Customer Marketing Databases on the Growth Curve," Intelligence Enterprise, April 20, 1999.
    • (1999) Intelligence Enterprise
    • Helle, S.1    Petruska, D.2
  • 10
    • 84876642327 scopus 로고    scopus 로고
    • Harnessing Technology to Win Customer Loyalty
    • November
    • Heygate, R. "Harnessing Technology to Win Customer Loyalty," Strategy for Business, November 1997.
    • (1997) Strategy for Business
    • Heygate, R.1
  • 11
    • 84876647716 scopus 로고    scopus 로고
    • Eyes on the Customer
    • March 15
    • LaPlante, A. "Eyes on the Customer," Computerworld, March 15, 1999.
    • (1999) Computerworld
    • LaPlante, A.1
  • 14
    • 84876617899 scopus 로고    scopus 로고
    • Powering Better Customer Relationships from the Back Office
    • July 13
    • McKee, S. "Powering Better Customer Relationships from the Back Office," Intelligent Enterprise, July 13, 1999.
    • (1999) Intelligent Enterprise
    • McKee, S.1
  • 22
    • 0346086401 scopus 로고    scopus 로고
    • Adding Value to Customer Relationships
    • March 24
    • Roberts, M. "Adding Value to Customer Relationships," Chemical Week, March 24, 1999.
    • (1999) Chemical Week
    • Roberts, M.1
  • 25
    • 0346716931 scopus 로고    scopus 로고
    • The Integrated Enterprise - Linking Disparate Applications Helps Companies Cut Costs, Improve Customer Satisfaction, and Speed Product Delivery
    • April 26
    • Sweat, J. "The Integrated Enterprise - Linking Disparate Applications Helps Companies Cut Costs, Improve Customer Satisfaction, and Speed Product Delivery," Information Week, April 26, 1999, p. 63.
    • (1999) Information Week , pp. 63
    • Sweat, J.1
  • 26
    • 3342934544 scopus 로고    scopus 로고
    • Building Relationship Platforms in Consumer Markets: A Value Chain Approach
    • Tzokas, N. and M. Saren. "Building Relationship Platforms in Consumer Markets: A Value Chain Approach," Journal of Strategic Marketing, 5:2, 1997, pp. 105-120.
    • (1997) Journal of Strategic Marketing , vol.5 , Issue.2 , pp. 105-120
    • Tzokas, N.1    Saren, M.2
  • 28
    • 0031536393 scopus 로고    scopus 로고
    • Customer Value: The Next Source for Competitive Advantage
    • Woodruff, R.B. "Customer Value: The Next Source for Competitive Advantage," Journal of the Academy of Marketing Science, 25:2, 1997,pp. 139-153.
    • (1997) Journal of the Academy of Marketing Science , vol.25 , Issue.2 , pp. 139-153
    • Woodruff, R.B.1


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.