Towards an ecological collaborative relationship management A “co‐opetive” perspective

European Journal of Marketing

Volumn 32, Issue 11-12, 1998, Pages 1138-1164

  Amin Zineldin, Mosad ^a  

^a LINNAEUS UNIVERSITY   (Sweden)

Author keywords

Co operative organization; Ecology; Organizational theory; Relationship marketing; Systems theory; Value analysis

Indexed keywords

EID: 85133024987     PISSN: 03090566     EISSN: None     Source Type: Journal    
DOI: 10.1108/03090569810243767     Document Type: Article

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