Market orientation: an antecedent to the industrial manufacturer's power

European Journal of Marketing

Volumn 38, Issue 1-2, 2004, Pages 175-193

  Enrique Bigné, J ^a   Blesa, Andreu ^b   Küster, Inés ^a   Andreu, Luisa ^a  

^a UNIVERSITY OF VALENCIA   (Spain)

^b UNIVERSITAT JAUME I   (Spain)

Author keywords

Channel relationships; Market orientation; Spain

Indexed keywords

EID: 85135341664     PISSN: 03090566     EISSN: None     Source Type: Journal    
DOI: 10.1108/03090560410511177     Document Type: Article

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