MAPping the frontiers: Theoretical advances in consumer research on memory, affect, and persuasion

Journal of Consumer Research

Volumn 33, Issue 1, 2006, Pages 139-149

  Johar, Gita Venkataramani ^a   Maheswaran, Durairaj ^b   Peracchio, Laura A ^c  

^a Graduate School of Business ^*  (United States)

^b NEW YORK UNIVERSITY   (United States)

^c UNIVERSITY OF WISCONSIN MILWAUKEE   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 33745782484     PISSN: 00935301     EISSN: None     Source Type: Journal    
DOI: 10.1086/500493     Document Type: Article

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