Consumer behavior and Y2K

Journal of Marketing

Volumn 63, Issue SUPPL., 1999, Pages 14-18

  Lehmann, Donald R ^a  

^a NONE

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0033422013     PISSN: 00222429     EISSN: None     Source Type: Journal    
DOI: 10.2307/1252097     Document Type: Article

References (15)

1. Bagozzi, Richard P. and Utpal Dholakia (1999), "Goal-Setting and Goal-Striving in Consumer Behavior," Journal of Marketing, 63 (Special Issue), 19-32.
2. Bettman, James R. (1979), An Information Processing Theory of Consumer Choice. Reading, MA: Addison-Wesley.
3. Carpenter, Gregory S., Rashi Glazer, and Kent Nakamoto (1998), "Market-Driving Strategy: Toward a New Concept of Competitive Advantage," working paper, Marketing Department, Northwestern University.
4. Farley, John U., Donald R. Lehmann, and Lane H. Mann (1998), "Designing the Next Study for Maximum Impact," Journal of Marketing Research, 35 (November), 496-501.
5. _, _, and Alan Sawyer (1995), "Empirical Marketing Generalization Using Meta-Analysis," Marketing Science, 14 (September), G36-46.
6. Farquhar, Peter H. and Vithala R. Rao (1976), "Balance Model for Evaluating Subsets of Multiattribute Items," Management Science, 5 (January), 528-39.
7. Fournier, Susan (1998), "Consumers and Their Brands: Developing Relationship Theory in Consumer Research," Journal of Consumer Research, 24 (March), 343-73.
8. Howard, John A. and Jagdish N. Sheth (1969), The Theory of Buyer Behavior. New York: John Wiley & Sons.
9. Jedidi, Kamel, Harsharanjeet S. Jagpal, and Wayne S. DeSarbo (1997), "Finite-Mixture Structural Equation Models for Response-Based Segmentation and Unobserved Heterogeneity," Marketing Science, 16 (1), 39-59.
10. Johnson, Michael (1984), "Consumer Choice Strategies for Comparing Non-Comparable Alternatives," Journal of Consumer Research, 11 (December), 741-53.
11. Lehmann, Donald R. (1997), "Some Thoughts on the Futures of Marketing," in Reflections on the Futures of Marketing, Donald R. Lehmann and Katherine E. Jocz, eds. Cambridge, MA: Marketing Science Institute, 121-35.
12. Myers-Levy, Joan and Prashant Malaviya (1999), "Judgment Formation and Correction Processes: An Integrative Framework of Advertising-Persuasion Theories," Journal of Marketing, 63 (Special Issue), 45-60.
13. Oliver, Richard L. (1999), "Whence Consumer Loyalty?" Journal of Marketing, 63 (Special Issue), 33-44.
14. Pham, Michel T. and Gita V. Johar (1997), "Contingent Processes of Source Identification," Journal of Consumer Research, 24 (December), 249-65.
15. Stuart, Elnora W., Terence A. Shimp, and Randall Engle (1987), "Classified Conditioning of Consumer Attitudes: Four Experiments in an Advertising Context," Journal of Consumer Research, 14 (December), 334-49.