The Effect of Expected Variability of Product Quality and Attribute Uniqueness on Family Brand Evaluations

Journal of Consumer Research

Volumn 30, Issue 1, 2003, Pages 105-114

  Gürhan Canli, Zeynep ^a  

^a UNIVERSITY OF MICHIGAN   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0038504375     PISSN: 00935301     EISSN: None     Source Type: Journal    
DOI: 10.1086/374695     Document Type: Article

References (15)

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