When and why the background contrast effect emerges: Thought engenders meaning by influencing the perception of applicability

Journal of Consumer Research

Volumn 31, Issue 3, 2004, Pages 491-501

  Priester, Joseph R ^a   Dholakia, Utpal M ^b   Fleming, Monique A ^a  

^a UNIVERSITY OF CALIFORNIA   (United States)

^b RICE UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 12844272942     PISSN: 00935301     EISSN: None     Source Type: Journal    
DOI: 10.1086/425084     Document Type: Article

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